Privacy Policy

 

Privacy policy

This Privacy Policy describes how myclothing.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

·        Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

·        Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

·        Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

·        Disclosure for a business purpose: shared with our processor Shopify.

Order information

·        Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

·        Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

·        Source of collection: collected from you.

·        Disclosure for a business purpose: shared with our processor Shopify .

·       
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

 

Customer support information

·        Purpose of collection: to provide customer support.

·        Source of collection: collected from you.

 Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

·        We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

·    We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

·        We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

·        We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

·        FACEBOOK - https://www.facebook.com/settings/?tab=ads

·        GOOGLE - https://www.google.com/settings/ads/anonymous

·        BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

·        Your consent;

·        The performance of the contract between you and the Site;

·        Compliance with our legal obligations;

·        To protect your vital interests;

·        To perform a task carried out in the public interest;

·        For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

·        Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

·        Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

 

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

 Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookie

Purpose/Function

localization cart_currency shopify_pay_redirect _shopify_y _orig_referrer _landing_page _tracking_consent _shopify_s _pandectes_gdpr _ga_* _ga _gcl_* __kla_id _fbp _clck _tt_enable_cookie _ttp ttcsid* _clsk _shopify_essential cart keep_alive _shopify_test _shopify_test _shopify_s _ab checkout checkout_token master_device_id storefront_digest _storefront_u _shopify_country shopify_pay _shopify_ga hide_shopify_pay_for_checkout customer_account_locale discount_code shop_pay_accelerated order profile_preview_token login_with_shop_finalize shop_analytics _abv _checkout_queue_token _identity_session _master_udr _pay_session auth_state_* user user_cross_site identity-state identity_customer_account_number _merchant_essential _shopify_essential_ in_checkout_profile_preview skip_shop_pay theme _merchant_analytics _shopify_analytics _shopify_marketing shopify_override_user_locale _shop_app_essential PHPSESSID

Used to localize the cart to the correct country. Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. Used to accelerate the checkout process when the buyer has a Shop Pay account. Shopify analytics cookie Allows merchant to identify where people are visiting them from. Capture the landing page of visitor when they come from other sites. Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. Stores the user’s cookie consent state for the current store Used to persist session state. Used to distinguish users. First party cookie for "Conversion Linker" functionality, used to store ad click information Tracks when someone clicks through a Klaviyo email to your website Cookie is placed by Facebook to track visits across websites. Used by Microsoft Clarity to store a unique user ID. Used to identify a visitor. To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. Serves as a session identifier to maintain user sessions and track interactions. Used by Microsoft Clarity to store a unique user ID. Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. Contains information related to the user's cart. Used when international domain redirection is enabled to determine if a request is the first one of a session. A test cookie used by Shopify to verify the store's setup. A test cookie used by Shopify to verify the store's setup. Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. Used to control when the admin bar is shown on the storefront Used in connection with checkout Captures the landing page of the visitor when they come from other sites. Permanent device identifier. Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. Used to facilitate updating customer account information. Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. Used to log in a buyer into Shop Pay when they come back to checkout on the same store. Contains Google Analytics parameters that enable cross-domain analytics measurement to work. Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer. Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts. Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. Indicates if a buyer is eligible for Shop Pay accelerated checkout. Used to allow access to the data of the order details page of the buyer. Used for previewing checkout extensibility Used to facilitate login with Shop. Contains the required buyer information for analytics in Shop. Persist the collapsed state of the admin bar. Used when there is a queue during the checkout process. Contains the identity session identifier of the user. Permanent device identifier.   Stores authentication state before redirecting customers to third party for authentication.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@myclothing.com by mail using the details provided below:

My Clothing Limited, Dixon House, Old Heath Rd, , Wolverhampton WV1 2BF, United Kingdom    Last updated: October 2025

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]